Quick Response (QR) codes are similar to the barcodes used by retailers. The key difference between the two is the amount of data they can hold or share.
Bar codes are linear one-dimensional codes and can only hold up to 20 numerical digits, however QR codes are used for encoding information in two-dimensional space that can hold thousands of alphanumeric characters of information. QR codes encode data both horizontally and vertically in a grid of tiny squares and, when read with the proper software, can trigger actions like launching a website or downloading a file.
QR codes are very easy to create, share and read and it makes them invaluable for small business.
First of all you need to create the code, a very easy way to do this is with Kaywa and to read it you need a QR code reader on your smartphone, my favourite is SPARQ.ME.
There are so many options for using a QR code. They have been used around the world for many different uses and they are starting to be more widely used in Australia, Aldi and Target have used them in their brochures. Other places your QR codes could be used
- The back or front of your business card
- Any of your marketing materials
- On a sign at your place of business
- Product tags
- Restaurant menus
- Event ticket stubs
- Point-of-sale receipts
- Product packaging
- Networking function nametags
- Installation instructions
- Coupons and special offers
- Customer feedback forms
- Side of your vehicle
- To link to your you Tube video
- On a ticket for event details
The possibilities are endless. They can save you a lot of money on printed material that needs to be frequently updated, the QR code stays the same and you just need to update your website. And they are so easy to use.
What are the best uses of QR odes you have seen?