Search Engine Optimisation (SEO) tips for your website

Search Engine OptimisationSearch Engine Optimisation (SEO) is the process by which search engines find your website and rank it, increasing the amount of visitors to your website by obtaining a high rank in search engine results. It is a way for businesses to promote their brand and increase their exposure through online, industry specific content. Optimising your website for search engines is a highly recommended practice for all websites.

SEO is a major marketing tool for many businesses. It is a much cheaper option when compared to traditional forms of direct marketing (flyers, paid advertising, telemarketing).

SEO increases a businesses visibility on the web, and when implemented correctly, SEO can generate leads and sales for your website in a targeted, cost effective manner.

Tips for SEO

1. Don’t use images to display copy – Search engines can’t see images, only text.

2. Describe all images – this is what the ALT tag is used for

3. Always use appropriate page titles – use the best descriptive words in your tittle tag that relate to your page and make every page unique.

4. Write great, relevant copy – use your crucial keywords in your headings and text. Write clever and interesting text.

5. Be patient – Google is Google, no-one can guarantee you first page results.

SEO definitions and terms

Search Engine: Web site whose function is to help users find web pages on any given searched topic.
SEO: Search Engine Optimisation
Landing Page: The page your visitor lands on after clicking a link
Spider: Search engine crawlers which search the web for pages to index
Google Bot: Google’s search engine spider
CPC: Cost Per Click. Typical rate of measuring the expense involved with acquiring web traffic.
Google PageRank: is a numeric value that represents how important a page is on the web.
Keywords: Words that are used by search engines to determine the topic of a given web page.
Keyword Density: How often a keyword or keyword phrase is used on a given web page.
Organic Search: Search results in a search engine that are not paid advertisements. The results that come up naturally based on their indexing within a search engine. Organic search results are good.

For more information, check out Google’s own guide

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